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How throwing rubber chickens off a roof became a Christmas tradition in one Alabama city
Today, Madison, Alabama, is a booming city with almost 65,000 residents and seemingly three times that many vehicles. In the 1920s and '30s, however, the town was a small dot on the map of North Alabama with a population hovering around 430 people.
Alabama's downtowns enjoy a revival as Main Street program sparks transformation
Holiday shopping crowds are filling Alabama's downtowns once again - but in many communities, this year feels different. Storefronts are brighter.
What boycotting looks like 70 years after the Montgomery Bus Boycott
Doris Crenshaw was 12 years old on Dec. 5, 1955, when she and her sister eagerly rushed door to door in their neighborhood, distributing flyers prepared by activists planning a boycott of city buses in Montgomery, Alabama.
Career Center
- Main Street Atmore is Hiring - Executive Director
- Leeds Main Street Seeks Executive Director
- Main Street Montgomery Is Hiring - District Manager
Sweet Hometown Tours
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Sweet Hometown Tours, A Trail Guide to Alabama's Main Streets Article, JOY Magazine
- Check out Main Street Alabama's new Sweet Hometown Tours Website
Press Releases & Media Kits
- Sweet Home Towns Podcast Launch 1/26/26
- 2026 New City Application Press Release - 12/19/25
- Main Street Alabama Announces Bright Ideas Winner
- AL SPARK
- AL SPARK Bright Ideas Winner
- Congressman Mike Rogers Receives Leadership Award
- Main Street Madison Kick-Off Media Kit
- Madison Receives 2025 Main Street Alabama Designation
- Monroeville Receives the Great American Main Street Award
Awards of Excellence
Newsletters
Studies and Annual Reports
- Ten-Year Economic Impact Study - Executive Summary
- Main Street America's Report on the State of Housing
- 2024 Annual Report
- 2022 Annual Report
- 2021 Annual Report
