Historic downtown Florence, Alabama, is a unique and wonderful place. Downtown Florence Alliance (DFA) is a non-profit organization designed to keep it that way! DFA’s mission is to bring attention to the unique character of Florence’s historic commercial district while promoting progressive marketing and retail management techniques. Downtown Florence Alliance is a nationally accredited program of Main Street America and focuses on four distinct areas that help us keep a successful and vital downtown: Organization, Design, Promotion, and Economic Vitality.
Our Main Street Success Story
Since 1992 more than $200 million has been invested in Downtown Florence renovation and construction. More than two thousand new jobs have been created and a net of 480 new businesses have settled here. More than 200 events, such as First Fridays, Music in the Park, the Renaissance Faire, Arts Alive, the Handy Festival, and numerous events at the Shoals Theatre, have become recurring events.