2026 October Quarterly Training

How the Market in Your District Should Drive Design Decisions

Every downtown has a vision, but successful design starts with understanding the market. Join Tripp Muldrow, FAICP, and Blake Sanders to learn how market analysis can guide smarter investments by identifying customer demand, spending patterns, tourism trends, housing opportunities, and retail gaps. Discover how data-driven decisions help create vibrant downtowns where businesses thrive, residents engage, and long-term investment follows. Great design is not just about how a place looks; it's about creating places that work.

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