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Historic downtown Florence, Alabama, is a unique and wonderful place. Florence Main Street is a non-profit organization designed to keep it that way! Main Street’s mission is to bring attention to the unique character of Florence’s historic commercial district while promoting progressive marketing and retail management techniques. Florence Main Street is affiliated with the National Trust for Historic Preservation’s National Main Street Center, and focuses on four distinct areas that help us keep a successful and vital downtown: Organization, Design, Promotion, and Economic Restructuring.

The Florence Main Street project was the brainchild of talented and forward thinking business owners, downtown residents, city leaders, University of North Alabama professors, historical preservationists and cultural leaders. In 1992 they petitioned the Florence city council and mayor to begin a Main Street organization. They also solicited the application thru the state of Alabama to become a part of the state-wide Main Street Organization. The Florence Main Street boundaries are generally the Tennessee River to the south, the University of North Alabama to the north, Florence Cemetery to the east and the termination of Mobile Street to the west. Florence Main Street receives financial support from the City of Florence, private sponsors, individuals and Florence Main Street fundraisers.


Our Main Street Success Story

Since 1992 more than $200 million has been invested in Downtown Florence renovation and construction. More than two thousand new jobs have been created and a net of 480 new businesses have settled here. More than 200 events, such as First Fridays, Music in the Park, the Renaissance Faire, Arts Alive, the Handy Festival, and numerous events at the Shoals Theatre, have become recurring events.

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