WEBINAR: THE ART OF STORYTELLING

Great Main Street districts don’t simply market—they share stories that inspire people to enjoy and invest in their spaces, all while creating community. In this webinar, we’ll unpack why storytelling matters for the engagement and revitalization of your Main Street. You’ll learn the role narratives play in building emotional connections to place, along with a simple framework to help craft and share your community’s stories. We’ll also understand the pitfalls of storytelling and how to avoid them through action planning, as well as the resources available to make the authentic voices of your community, i.e., property owners and businesses, volunteers, generational residents and newcomers, be heard and adapted across platforms.

ABOUT JENNY STUBBS

After graduating from the University of Alabama in communications studies, Jenny Stubbs worked as a magazine writer and editor throughout the Southeast. In 2010, she moved back to her hometown and founded Yellow House Publishing. She became the interim director of the newly organized Main Street Wetumpka in 2016, but after a series of challenges for the nonprofit, she assumed the role permanently until her resignation in 2021. She is the author of My Wetumpka: A Picture Book Love Story and has represented her depth of work on national platforms, including HGTV, Garden & Gun, Southern Living, Main Street America, and It's a Southern Thing. Today, she works as a writer and creative marketing consultant focused on pride of place projects and serves on several boards and committees. She is married to Representative Troy Stubbs, and they have four children. 

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