“Main Street is economic development within the context of historic preservation.” That statement, by itself, can be confusing to some and even intimidating to others. Throw in data, statistics and math and the path to successful economic development strategies can appear even more daunting. Even communities and individuals who recognize the importance of the Economic Vitality point of the Main Street Four-Point Approach® can struggle in their efforts to plan and execute an effective Economic Vitality strategy and in fact, many local Main Street staff members and volunteers enter the arena without a formal economic development pedigree.
Jay Schlinsog, owner and managing principal of Downtown Professionals Network, will help to unravel the mysteries surrounding the Economic Vitality point and its related challenges in the simplest terms, and demonstrate how the diverse experiences and backgrounds of local Eocomic Vitality players can translate to economic development success for Main Street. We’ll talk data, but we’ll also go beyond the numbers and share examples to help unleash the power of Economic Vitality in your organization and community. Session topics include:
- The Economic Vitality conundrum
- Congratulations! You are the economic development professional
- Essential data: where to find it and how to use it
- Taking it to the street: data-driven Economic Vitality strategies in motion
- Catalyzing Development: Alabama’s commercial development incentives – presented by Alex Flachsbart
- Making the case: promoting opportunities on Main Street
- Making connections: positioning your Main Street organization as an economic development player
Jay Schlinsog has more than 25 years of experience in community and economic development. He is a graduate of the Main Street Certification Institute and he has served tenures as the chief executive with non-profit organizations in Idaho, Illinois, Washington and Wisconsin. In 2000, Jay founded Downtown Professionals Network (DPN) as a collaborative for industry-leading advocates and practitioners who specialize in solutions for community, downtown and business district economic development, redevelopment and revitalization.
Our Main Streets are places of shared memory where people still come together to live, work and play.