The City of Enterprise officially became a Main Street Network Community in June 2018. But even before joining, members of the Downtown Enterprise Business Association (DEBA) had been actively researching and networking with local designated Main Street Cities and Directors. It was through those interactions and resources that Main Street provided that encouraged DEBA and the City to apply to become a Network Community with Main Street.
In a joint effort between the City and DEBA, two Main Street public Town Hall meetings were hosted to familiarize the Downtown Merchants, Chamber Members, City Officials and local Citizens with the Main Street Program. People interested in the program began attending Main Street Alabama training sessions and webinars to learn more about the program and the resources that come with Designation.
In 2018, the City of Enterprise created a position that included Tourism and Main Street duties in the job description. The goal in creating the position was to establish a full-time person charged with marketing the City of Enterprise, foster a good public image and promote travel, tourism and downtown development. Tammy Doerer was selected for the position and she has since worked on the development and oversight of the Tourism and the Main Street Network, providing updates to the Council, recruitment of groups, organizations, and individuals to conduct events, meetings, gatherings, training, and other activities in the Enterprise area as well as the promotion of the downtown district.
In the winter of 2019, Enterprise attended an Application Workshop and immediately initiated the work necessary to make application. A Letter of Intent was sent to Main Street Alabama and the City passed a resolution in support of the application. A team was formed to complete the extensive application and make an on-site presentation in Birmingham. After the application and interviews were scored, the Main Street Alabama Board consented to the selection of Enterprise and the formal announcement was made on June 3, 2019.
Main Street is a proven strategy for revitalization.